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Music education campaign set to reach one million viewers

Guy Sebastian with students during filming for Don't Stop the Music


Musica Viva is joining forces with ABC TV and the Salvation Army on a major national campaign to promote the importance of music in classrooms.

The Don’t Stop the Music campaign will be spearheaded by a three-part documentary series, produced by ABC TV and Artemis Media, which follows one underprivileged Australian primary school’s journey to musical literacy.

Australian musician Guy Sebastian and music educator Dr Anita Collins feature in the series as music mentors and campaign ambassadors, working with the teachers and students to give them the tools to play instruments and sing. The series will go to air on ABC TV in November 2018 during the ABC’s ‘Ausmusic Month’ and is set to reach more than one million viewers.

“The effect of music on a child’s life is well researched and profound, yet music education in schools is often the domain of the privileged few. The series presents us with an amazing opportunity to raise awareness about the importance of music education and to get music into the hands of those kids who often miss out.” says Musica Viva’s Director of Education, Colette Vella

How you can get involved

The Don’t Stop the Music campaign will be calling on the public to make cash donations to bring music programs to more schools. The campaign will also invite donations of second-hand musical instruments, which will be repaired and distributed to disadvantaged schools around the country.

As a proud partner, Musica Viva will be matching donated instruments with the schools most in need and whom we work with year-on-year around Australia. The Salvation Army will be handling instrument collection and distribution as part of their Just Brass program in schools.

Donations you make to the campaign through Musica Viva will provide disadvantaged schools with instruments or subsidised access to the Musica Viva In Schools program through our Equal Music fund. Instruments will also be distributed to schools participating in Musica Viva’s long-term residency programs in South Australia and Victoria.

To receive the latest campaign updates, sign up to Musica Viva’s Stories To Inspire quarterly e-newsletter on our website.